CV
Experience
POPSUGAR UK, Beauty Editor | Aug. 2021 - present
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Write a number of articles per day ranging from SEO-optimised beauty articles, expert-lead features, personal essays, high-traffic driving celebrity one-offs, shopping galleries and product reviews
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Social media content creation
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Host for POPSUGAR Beauty Instagram segment Reporting For Beauty — brainstorm ideas, film and edit
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Optimise US content for UK audience
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Assign and edit freelancer content
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Maintain industry contacts, manage call-ins, attend industry events
POPSUGAR UK, Associate Editor | Aug. 2019 - Aug. 2021
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Write a number of beauty articles per day
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Optimise US content for UK audience
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Strategise future content
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Monitor daily site numbers and statistics and acting accordingly
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Maintain industry contacts, including makeup artists, hair stylists, manicurists, dermatologists and other experts
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Manage product call-ins and organisation
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Attend beauty industry events
POPSUGAR UK, Assistant Editor | July 2017 - Aug. 2019
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Execution of daily content creation for beauty, celebrity and lifestyle channels under tight, daily deadlines — all fully optimised for SEO
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Optimising all relevant content from POPSUGAR.com for UK audience
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Delivered 46% YoY traffic increase to Beauty UK from 2018-2019
POPSUGAR UK, Editorial Intern | Sept. 2016 - July 2017
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Writing 4 pieces of content per day
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Assisting with social media management
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Scheduling and publishing weekend content