CV

Experience

POPSUGAR UK, Beauty Editor | Aug. 2021 - present

  • Write a number of articles per day ranging from SEO-optimised beauty articles, expert-lead features, personal essays, high-traffic driving celebrity one-offs, shopping galleries and product reviews

  • Social media content creation

  • Host for POPSUGAR Beauty Instagram segment Reporting For Beauty — brainstorm ideas, film and edit

  • Optimise US content for UK audience

  • Assign and edit freelancer content 

  • Maintain industry contacts, manage call-ins, attend industry events

POPSUGAR UK, Associate Editor | Aug. 2019 - Aug. 2021

  • Write a number of beauty articles per day

  • Optimise US content for UK audience

  • Strategise future content

  • Monitor daily site numbers and statistics and acting accordingly

  • Maintain industry contacts, including makeup artists, hair stylists, manicurists, dermatologists and other experts

  • Manage product call-ins and organisation

  • Attend beauty industry events

POPSUGAR UK, Assistant Editor | July 2017 - Aug. 2019

  • Execution of daily content creation for beauty, celebrity and lifestyle channels under tight, daily deadlines — all fully optimised for SEO

  • Optimising all relevant content from POPSUGAR.com for UK audience

  • Delivered 46% YoY traffic increase to Beauty UK from 2018-2019

POPSUGAR UK, Editorial Intern | Sept. 2016 - July 2017

  • Writing 4 pieces of content per day

  • Assisting with social media management

  • Scheduling and publishing weekend content

The Story Lab (Detroit), Brand Planning Assistant | Aug. 2015

Dentsu Aegis, Advertising Rotation Programme | July 2015

Facebook, Twitter and Google (Detroit), Internship Days | June 2015

The B2B Marketing Laboratory,  Marketing, PR Intern | Nov. 2014

ITPR, PR and Events Intern  | July 2014

Celebrus Technologies, Research Assistant | July 2013, May 2014

Mediacom (Singapore), Social Media Assistant | July 2012