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WHAT I DO

  • Feature and news reporting for various publications (UK and US).

  • Content strategy.

  • SEO strategy (including content audits).

  • Editorial strategy and management.

  • SEO blog writing across various beauty and lifestyle topics. 

  • Press releases for agencies and brands. 

  • Writing and public relations training for agencies and brands. 

  • Website content redesign (landing pages etc.) 

  • Tone of voice guides ​and style guides.

  • Email marketing.

  • Multi-platform ad copy.

  • Content creation for brands. 

  • Ghostwriting (experience with dermatologists and plastic surgeons).

  • NPD copywriting. 

  • Consulting in various areas using my experience as a journalist and copywriter.

 

 

TL;DR: If it involves content related to your health, lifestyle or beauty brand, I can help. 

Allure
Brides
The Body Shop
Refinery29
Marie Claire
Superdrug
Elle
Glamour
Rimmel London
Eliza
Eucalyptus
Dr Sam's
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BRANDS I'VE WORKED WITH 

  • Instagram
  • LinkedIn
  • TikTok

© 2025 Tori Crowther.

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