Hello! I'm Tori...
I'm your resident beauty expert, copy nerd, journalist and new brand cheerleader.
My words have helped push business goals forward, drive revenue through strategic storytelling, give smart but bland brands personality and help founders find their voice (and get published).
I started my career as a journalist (after leaving uni and vowing I wouldn't write for a living... welp), where I wrote 4-6 stories a day. I had a blast living in London as an editor through my 20s, learning everything a classroom can't teach about making words land.
After feeling like I'd reached my ceiling, I took the risk to go it alone. Thankfully, it paid off, and I've spent the last number of years as a copywriter, content strategist, consultant and beauty editor, writing for renowned global publications while focusing on growing the copy and consulting side of my business.
I've had the privilege of working on some epic projects over the years, and I can't wait to work on many more — hopefully with you!
A few other things to know about me
I currently live in South Oxfordshire with my husband and rescue dog.
I'm a qualified nail tech.
At various points in my life, I've played 5 instruments — can barely play 1 now.
I own over 400 perfumes.
In a previous life, I was an Irish dancer.
I have a Substack publication called Not F*cking Invited — subscribe!
Can't wait to work together!