top of page
Image by Kiwihug
Image by Kiwihug

BEAUTY

Creative and SEO-optimised web copy

 

Product descriptions

Campaign and ad copy

Tone of voice and style guides

Blog content (existing content audits and new plan creation) 

Social copy

Email marketing

New product development (and packing) copy

Ghostwriting 

Image by Kiwihug

COPYWRITER

Beauty Copywriting Services

I create high-performing copy across multiple platforms for clients across beauty and lifestyle. 

Why work with a copywriter who's also a trained journalist? 

Well, we're naturally rather sceptical. Yes, that's a good thing. We know how to ask the right (and often difficult) questions — and sometimes challenge them — we create to serve the audience first, and we know how to find the white space within a topic.

Aside from that, we know how to work under a tight deadline and likely aren't precious over amends (we've been red-penned by ruthless editors!)

 

My experience as a journalist in the beauty industry gives me insight that's proved invaluable to my work as a copywriter. 

Although I specialise in beauty and aesthetics, I've worked on projects within women's health, men's health, weddings, photographers, fashion, travel and pets. 

After all, a brand is nothing without its words. 

© 2025 Tori Crowther.

bottom of page