Much of my work as a copywriter and editor involves strategy. Every piece of content created needs a purpose, otherwise it's just noise.
I help brands plan, structure and scale content for long-term growth — long-term being the key here, most brands get caught up in quick wins, ignoring consumer trust gained through thoughtful consistency.
As a freelance content and creative strategist specialising in beauty, I help brands align content strategy with business and revenue goals, SEO performance and authority.
Product launch strategy
Marketing campaign concepts
SEO/GEO website content audits
Tone of voice development and brand bibles
Content marketing strategy/blog strategy
Editorial and content calendar management
Assist PR strategy (note: I don't carry out PR work, but I work alongside publicists and agencies using my experience as a journalist)
CONTENT STRATEGIST
Why brands hire a freelance content strategist
Brands typically come to me when they’re looking for:
-
Big ideas generator — at your service 🫡
-
A personality revival
-
A revamped brand bible
-
Editorial plan creation and maintenance
-
PR assistance from a journalist's POV
I approach storytelling like a journalist and commercial strategy like a marketer — data-driven with an editorial mindset, helping refine your entire content ecosystem in a way that's successful and sustainable.
Strategy is just the beginning. It overlaps with my copywriting and consultancy; I help brands execute as well as plan.
