CONTENT WRITER
I’m a freelance content writer specialising in creating SEO and GEO-optimised content to increase visibility, authority, improve user experience and convert.
As a seasoned content writer, I produce high-quality articles, blogs, long-form editorial, app content and ghost writing, designed to rank in organic search, answer consumer queries and build brand personality.
I specialise in technical and scientific skincare content; taking complex formulation science and turning it into engaging content that consumers understand, across all platforms.
If you're AI-obsessed (I know so many of you founders are!) I know how to work with AI, but also know where its limitations are. Consumers are already getting bored of lazy AI copy and pasting, falling into that trap loses trust fast.
Articles and blogs
Long-form editorial reports
App content
Ghost writing
(experience with dermatologists and surgeons)
Editing (both other humans and AI)
Newsletters (including Substack)
Ebooks
Why brands hire a freelance content writer
Brands typically come to me when they’re looking for:
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High-quality, SEO and GEO-optimised blog and article content
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360 content lifecycle; editing each topic to suit various platforms
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Translating complex topics into accessible and engaging content
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A writer who can adapt, has a deep understanding of brand voice and works fast
I write content with your consumer in mind first, which fully aligns with your business goals. I use AI if it's part of your process and I avoid it like the plague if that's preferred — regardless, your content is SEO optimised, filled with your brand's unique personality and isn't just content for the sake of it.
The best feedback I had at the start of my career is that I write how I speak — and it's exactly what makes my writing sell.
My work as a content writer can serve as part of a wider project (sprint or ongoing), including strategy and copywriting.
