Small business 1:1s
NPD roundtables
Agency and brand pitching and writing workships
Helping founders with press pitching best practices
Ongoing support for retainer clients
Brand story and messaging
I also work as a beauty consultant, drawing on a decade of working in the beauty, wellness and aesthetics industry as a journalist, editor, writer and expert. I support brands in all stages of growth, including early start-ups, small businesses and global companies.
I've helped with early-stage NPD with messaging, packaging and concepts, sat in roundtables with major beauty giants, offered expertise to in-house PR teams on events, and I train staff on best practices and writing skills.
You can book 1:1s directly with me using the button below.
BEAUTY CONSULTANT
Why brands hire a freelance brand consultant
Brands typically come to me when they’re looking for:
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Consultancy support on a project — particularly new launches, re-brands or pitching to press.
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Ongoing support for strategy and industry insight without the need for a full-time hire.
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My insight as part of a consulting roundtable.
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Tailored writing training for their staff.
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Employee best practices for press workshops.
I bring a unique combination of editorial insight, SEO knowledge, brand experience and deep understanding of the beauty industry, helping you identify what’s working, what isn’t and where the opportunities are. Plus, I can connect you with other beauty industry experts.
Why work with a consultant who is also a journalist?
I can give you an insight that copywriters and beauty consultants alone can't. I've spent the past 10 years working as a journalist and beauty editor in the industry, giving me an invaluable insight into what consumers really want, and how to reach them. I help founders and brands find and elevate what makes you you.
Although I specialise in beauty, health, aesthetics and wellness, I've worked on projects within women's health, men's health, weddings, photographers, fashion, travel and pets.
"I’ve worked with Tori for many years, collaborating closely on features and coverage placements for several of my clients. So when I was managing the team at The Tape Agency, booking Tori in to run a press training day was an easy decision.
Tori led a half-day session covering everything from pitching and press release writing through to media relations, client communications and building lasting relationships with journalists. What set it apart was how genuinely tailored the delivery was; she gave each team member dedicated, individual time, making sure everyone had their specific questions answered and left with bespoke, actionable feedback.
We brought in the entire team, from interns to senior account managers, and every single person found real value in it. The team came away not only with sharper skills but noticeably more confident in putting them into practice. Tori is thorough, clear, patient and an absolute pleasure to learn from. I'd recommend her to any agency looking to invest in their press office team." — Harriet Kennett.
